You know it makes an awful lot of sense. When you are price shopping for a new car, you’ll check off the options list and see that both have similarly powerful six-cylinder engines, air conditioning, perhaps a navigation system, satellite radio and so on and so forth.

At the end of the process, you tally up the sticker price, or whatever the dealer gives you as his “final offer,” and see where you stand. I’m assuming here that we’re talking about two similar makes, such as a Honda Accord and a Toyota Camry, and you’re making the final decision on price alone.

But what if one dealer said he could save you a few hundred by giving you the four-cylinder version, that changes the basis for comparison, and it’s up to you to weigh slightly better fuel economy against additional power.

You cannot, however, say the two vehicles are comparably equipped.

Yet when I made the standard argument about Mac versus PC pricing, using comparable features as the means for calculating the cost, that’s exactly the stunt some of you readers tried to pull on me. You began to argue that the Dell I used for a price match against a Mac mini could function almost as well with a cheaper AMD processor, and did I really need gigabit Ethernet, a high-end version of Windows, digital life apps, a remote control and all the rest?

Well, maybe you don’t. That’s a decision you have to make, but Apple doesn’t play that game. They provide a small number of models, with fairly limited configuration options, except, perhaps, for the Mac Pro. By unifying the manufacturing structure in this fashion, they can buy higher quantities of each part, and earn more money. You get a fair price for the Apple product you buy, and they make a fair profit that keeps their employees and stockholders happy.

Nothing wrong with that, right?

Yes, but every single time I criticize the bogus claim that the Mac costs more than a comparably-equipped PC, I am attacked because Apple doesn’t cripple its products.

Understand, however, I am not saying Apple shouldn’t let you downgrade your Mac if that’s what you want. However, in a consumer environment, that puts you on an unequal footing. Apple’s own applications assume a minimum configuration, and if people are buying Macs with all different network speeds, loads of additional processor configurations, RAM and all the rest, they end up with the situation that exists today with Microsoft and Windows, and that’s a greater danger of incompatibilities of one sort or another.

So it makes sense, from Apple’s point of view, to have locked down systems with a limited number of configuration choices.

On the other hand, it would make perfect sense to provide a “dumbed down” version for business users, who may not require AirPort, Bluetooth, remote controls, or even the iLife applications. That could reduce the price by, say, $100 or so, which may not mean much to you and me, but certainly can account for a lot to a company that’s ordering 10,000 units. You see, that’s where the PC box makers have their biggest sales advantage over Apple. They have no problem configuring commodity hardware in this fashion. That’s probably where the majority of their profits come from. They certainly don’t make much on the $399 PC bundle you buy at Wal-Mart.

Yes, it makes perfect sense, but not to Apple, which has no enterprise-based plan of that sort. If a business wants Macs, they have to choose from among the regular models. You could argue until you’re blue in the face for a different marketing scheme, but it probably won’t come from Apple. I have argued, for example, for a mid-range minitower, with iMac power and some limited expansion options, such as room for a second hard drive, replaceable graphics card, and an extra slot for other sorts of add-ons, such as a second network port or a hardware RAID installation.

I think that there has long been room in Apple’s product mix for such a model, just as some of you suggest that Apple needs to allow you to shed unwanted features to reduce the price. But I also try to be the realistic Virgo, which means I do not really expect anything of this sort to happen.

Consider that Apple’s stock is soaring once again, with sales continuing to rise, and all eyes are now on the expected revision to the iPod that’s due next week.

In that climate, we can talk all we want, but let’s not forget that opinions are a dime a dozen. Or is that now fifty cents because of inflation?

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So I’m reading a CNET review of the high-end Mac Mini, recently revised to include a 2GHz Intel Core 2 Duo processor, 1GB of RAM and a 120GB hard drive. The unsung hero of the Mac line, CNET found ways to malign it, some accurate and some downright misleading.

Indeed, you have to put this machine into perspective. It’s just an entry-level computer, with no pretense of offering a fat, fast hard drive, or a speedy graphics card for gaming. But both are big deals to CNET’s writers and editors, who seem to believe that such features are would be required by buyers of such a box, and they therefore downgrade the mini as a result.

Another major negative is that CNET feels the competition from Dell and HP offers better pricing for the same features? But do they?

Although Dell has supposedly simplified its pricing and option structure, CNET doesn’t seem to understand how to do a proper comparison. For example, they used Dell Inspiron 530s and 531s in their price-checking attempts, but stuck with models equipped with cheaper AMD processors rather than the versions that include an Intel Core 2 Duo, so as to match the Mac mini. What’s more, the Dells are preloaded with Windows Vista Basic, which is no better than XP, and certainly no match for Mac OS X, so I went with Vista Ultimate.

I thus rechecked and built a 530s and attempted to match it as closely as possible to the $799 version of the Mac mini, which means no display, keyboard or mouse, and I also deleted the modem and, to keep the price as low as possible, speakers.

Of course, this process isn’t always so easy. For example, the Dell comes with Integrated 10/100 Ethernet, and there is no Wi-Fi option in the option list that I consulted. I was, however, able to add FireWire, and the closest equivalent I could locate to Apple’s iLife ‘08 software in the Windows arsenal.

The price I arrived at was $797. Now maybe Dell has discount coupons or special rebates that would lower the price, but adding the speedier Internet option and even 802.11g Wi-Fi would, together, add roughly $50 to the purchase price if they were readily available. Of course, they are, if you spend a little more time at Dell’s site or just go into your local consumer electronics outlet and check around.

To be fair, the Dell offers a much larger hard drive: 320GB, compared to 120GB on the Mac mini. You can get a 160GB drive for the latter from Apple, but you’d do better consulting third party options for something more robust.

By the way, I did not add the annual cost of providing malware protection on the Windows box. That would be roughly $50 for every year you own it, unless you opt for freeware applications instead, and that’s something the average user should be really cautious about, without some outside help.

In the end, it’s clear to me that CNET’s claim that the competition offers more features “at a better price” is just not true. But they won’t admit that.

If this happened only on occasion, I wouldn’t object, but they seem to go overboard looking for negatives in their reviews of Apple products. In this case, I cannot believe the writer was unaware of the shortcomings of the price comparison, unless the editors intervened and insisted that it be done that way. Either way, this review, while superficially favorable, once again tells lies about Apple’s prices as compared to other PC makers.

The other flaw is far more serious than whether the Mac mini costs a little more or a little less than a similarly-built PC. You see, CNET — and even Consumer Reports — evaluate the Mac and the PC as if they were the same.

Even Microsoft would admit that Windows and the Mac OS, though superficially similar, reside in different environments. I think even a fan of the former would admit that without hesitation, so putting them in the same sandbox is just not fair to either.

I suppose one could attack CNET on a number of grounds for continuing to perpetuate lies in their Mac coverage. Without actually knowing the current editors, however, I can only suggest they might want to write this drivel to look different and more hard-hitting as compared to other tech outlets that routinely give Apple much higher grades for their products.

Of all the possibilities, that’s the most charitable answer and I’ll stick with it for now. However, in light of CNET’s acquisition of MacFixIt, I do hope that things will soon take a big turn in a positive direction.

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It seems that every time Apple is close to a new release of Mac OS X, I’m here begging and pleading for a decent upgrade path for recent purchasers of new Macs or the previous Mac OS upgrade box. Of course, Apple doesn’t pay attention and they do what they planned to do anyway.

However, I think my argument becomes ever stronger with each upgrade, for various logical reasons, at least that’s what I believe.

When Mac OS 10.0 became 10.1, of course, the upgrade was essentially free, unless you ordered for shipment direct to your home, in which case a $19.95 “shipping and handling” fee was required. Lest we forget, that fee was the subject of lots of heated arguments about Apple’s alleged profiteering ways.

Regardless, 10.1 was sort of usable, but still slow as the devil, even on the fastest Mac of that era. Come 10.2 and 10.3, and things got a whole lot better. Now, though, you had to pay the full $129 for the upgrade, unless you bought a new Mac after the shipping date was announced — usually at the latest possible moment — in which case you’d be eligible for a special upgrade plan for a brief period of time. How long? A few months or maybe longer, depending on when the next version of Mac OS X was due.

In each case, however, the upgrades were well worth the money because an almost usable operating system became better and — unlike a certain company headquartered in Redmond, WA — faster and more stable. Come 10.4, Mac OS X finally realized its industrial-strength potential, and it became a mainstay for millions of Mac users, both new and converted.

Now it’s fair to say that, despite the promise of over 300 nifty new features in Leopard, it’s not going to be an easy sell. For one thing, just what Macs will Apple leave behind? Officially, the final system requirements have not been announced, and I won’t take any of the comments in rumor sites as gospel. Besides, things are apt to be in flux until Apple begins to take orders.

But it’s fair to say that Leopard’s new graphic eye-candy, such as Core Animation, is apt to require a decently-fast G4 with a powerful graphics card, which probably means that most anything Apple produced in the last four years or so should be compatible.

In the scheme of things, that doesn’t seem too bad, considering that the full Aero 3D interface for Windows Vista barely runs on many of today’s PCs, and far fewer models that are more than a year old.

Apple, however, has said nothing about whether Leopard will be faster, although I would assume they’ll try to make it more stable, particularly the Finder. While the Finder’s new look and features may seem sexier to tout in ads, if it is subject to fewer multithreading slowdowns, that would be just as important, if not more so.

However, does all that, plus Time Machine, Spaces and the other new features, total up to sufficient justification to buy yet another operating system upgrade from Apple at full price? My decision is clear. I will order a family pack the day it goes on sale, and install it on all my Macs as soon as it arrives, although separated by a few hours, to make sure that the setup process works reliably.

But I’m an early adopter, despite the well-known risks. If you depend on your Mac to help you earn a living, you can’t be so cavalier about installing a brand new operating system version, even if Apple makes the installation process nearly foolproof.

What, for example, about the applications you need? Will they be compatible, or crash with abandon or function in a crippled fashion. You probably won’t know until the dust settles, and that may take at least a few days before the Mac troubleshooting sites report the news you need to know.

In the meantime, if I were in the driver’s seat at Apple, I would want to do whatever I could to encourage you to buy that upgrade. If this meant having, say, a longer grace period for recent purchasers of new Macs and Tiger upgrade kits, so be it.

Personally, whether Leopard comes out at the beginning of October, the end of the month, or somewhere in between, I think Apple should begin to accept orders for upgrades right after Labor Day. Yes, I know they apparently plan to unveil new iPods that week, but that’s beside the point.

What’s more, on that day, anyone who buys a new Mac or Tiger box ought to be eligible a free Leopard upgrade for, say, $9.95 a copy. No questions asked, and no installation restrictions, which means they send the same DVD that the full retail purchasers receive.

Of course, as usual, Apple never listens.

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