So I was hanging out chatting with David, a fellow New Yorker who owns the nearby UPS Store, about personal computers. He knows I use Macs, and I’m aware that he’s a Windows advocate. He started claiming, all over again, that his home PC cost a lot less than any comparable Mac. So, with [...]

A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing [...]