Way back when, during the nasty 1990s, Apple had so many models, it was doubtful that any single company executive could identify all of them without a cheat sheet at hand. Even salespeople, who earned commissions on the hardware they could move, would have similar difficulties.
But it wasn’t just the hardware proliferation disease that consumed [...]

A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing [...]

You know, I’ve written thousands of words expressing my needs and desires for future versions of Mac OS X. Yes indeed, the interface and supporting components are the most important elements of your user experience. You can put the Mac OS on an ugly white box PC and still experience the joys of the Mac. [...]